Thursday, October 18, 2012

Sexy Saves Boracay

We all know about Axe, the iconic male fragrance brand known for sexy, over-the-top TV commercials and wild publicity stunts, like the Axe Anarchy Raid. Yup, the cops-and-robbers game that YouTube celebrity Ashley Rivera a.k.a Petra Mahalimuyak won with Eric Losloso earlier this year.

Axe Philippines once again has a new project in line with Axe Anarchy, this time it's different, but it's still sexy as we know it.

This is Sexy Saves Boracay.

As you would know already, this involves the island paradise of Boracay, where tourists have flocked to enjoy its beaches and experience the vibe. It is about preserving and promoting the tourist haven for future generations. According to Axe Philippines Brand Manager Gem Laforteza, “It’s one of the most beautiful places in the World.  We want to get more young people to care about Boracay by making this a cool and sexy cause to support,”

“Boracay is all about being young and having fun.  And that’s exactly what the Axe brand is: young, fun, and sexy.  That’s why we love this cause,” says the Axe team.  Well, the Axe Girls will definitely be a big help in getting the support of guys everywhere.

In conjunction with the campaign, Axe Philippines will be conducting a fundraiser on October 27 at the Aseana Grounds in Pasay City. What kind of fund-raiser? A car wash featuring the lovely Axe Girls. In Bikinis. For a 500-peso donation, the Axe Girls would be making sure your car looks like it came fresh from the dealership. Proceeds from the event will be matched by Axe Philippines and the amount will be used to fund a Boracay clean-up. How does the car wash work? They did this a couple of weeks ago at the Fort:

Also, a lucky guy and gal will have the chance and opportunity to represent the Philippines as Axe's country brand ambassadors in a private island in the nation of Belize to celebrate the success of the Axe Anarchy fragrance.

For more details, check out or the Axe Facebook page at You may also tweet Axe Philippines at