There is a new face for Coke Zero, and for the general brand, it is a familiar face.
On May 23 at Greenbelt 5's The Gallery, Coke Zero formally introduced Toni Gonzaga as its latest face. She once again returns to the group that launched her into the Filipino consciousness. Remember this commercial for its sibling brand Sprite?
The commercial launched her career, which has expanded from hosting to acting to singing. In fact, she is the Philippines' Ultimate Multimedia star. You might say that she has it all, which precisely fits and espouses Coke Zero's battlecry: Have It All.
According to Coke Zero brand manager Nikki Lee, “Toni Gonzaga is just the perfect brand ambassador for COKE ZERO. We’ve practically watched her blossom before our eyes and we all admire her for really chasing after her dreams and making it! She’s achieved remarkable things and at the same time, enjoys what she’s doing... COKE ZERO is proud to have someone like her who does have it all, the same way the brand makes it possible for you to have all you want in a beverage - Great Taste and Zero Sugar,”
The Kapamilya star was excited with her newest endorsement, “I feel really blessed to be able to represent a brand like COKE ZERO because we stand for the same things: that you don’t have to compromise on the things that make you happy – that you can have it all, for as long as you put your heart into it. Fortunately, when it comes to beverage choices, COKE ZERO gives just that, a chance to have it all: great taste na, zero sugar pa! Ano pang hahanapin mo?”
If you want to have it all, you can visit Coke Zero's Facebook page. For more updates, you can follow the brand on Twitter.