Liam Neeson featured in LG's first Super Bowl commercial

LG Electronics (LG) showed its first-ever Super Bowl commercial, which features blockbuster actor Liam Neeson and its new LG SIGNATURE OLED TV. The commercial — father-son collaboration with Ridley Scott, executive producer, and Jake Scott, director — showcases LG’s commitment to bringing the future of television to consumers today.

The spot focused on how LG brings future-forward home entertainment innovations to consumers with its revolutionary OLED TV technology, centering on their newest flagship OLED TV, which delivers OLED technology’s superior picture quality with perfect blacks, unparalleled contrast and more colors on an elegant, stunningly slim glass panel. The unique Picture-on-Glass design aesthetic is only possible with OLED technology.



“It’s a dynamic short film,” said renowned director and the commercial’s executive producer, Sir Ridley Scott. “It’s about the race to be on the vanguard of innovation and to be able to create tomorrow’s technology.”

Neeson’s character is “the man from the future” and is tasked with releasing the future of television to the world for the masses to enjoy today, much like LG has continued to do through its pioneering innovation in the OLED TV category.

“My character is an enigmatic man from the future who has traveled back to the present day on a very important mission,” said Neeson. “He represents that inner appeal, that curiosity we have to find out about the future.”

“The objective was to create a world you’ve never seen before or a world that was unique and specific to the OLED,” said Jake Scott, who directed the LG commercial.

LG’s commercial draws upon the expertise and creativity of two Hollywood heavy-hitters, Ridley and Jake Scott, who aren’t just known for their award-winning films but also their acclaimed commercials. Each has already left their mark on the big game with previous successes including Ridley’s iconic 1984 commercial for Macintosh and Jake’s top performing ad, Budweiser’s Lost Dog.

Adding to his ever-growing resume of entertainment gold, this will be Neeson’s second Super Bowl commercial following his famous Clash of Clans spot from last season, which was named the most viewed Super Bowl ad on YouTube. Neeson and Ridley Scott last worked together in the action-packed 2005 film, Kingdom of Heaven, and the latest LG commercial is promising to be just as electric.

“Ridley and Jake are an amazing creative team,” said Neeson. “You know you’re in good hands.”

The award-winning LG SIGNATURE OLED TV, which was recently named Best TV Product by the Official Best of CES® 2016 Awards presented by Engadget, is defined not only by its amazing picture quality, but also its aesthetic design. With a sophisticated OLED panel featuring an impossibly thin depth (measuring about one-tenth of an inch) with a translucent glass back and a powerful, forward-facing sound bar speaker system, it is an outstanding feat of modern engineering and design.

“At first I was struck by its form. It’s just beautifully thin, clean and simple and elegant,” said Ridley Scott.



The flagship 77- and 65-inch class LG SIGNATURE OLED TVs feature exceptional contrast and color as well as 4K Ultra HD resolution and high dynamic range (HDR) capability. Certified as UHD Premium by the UHD Alliance, the series supports the industry-standard HDR formats established by the world’s leading broadcasters, film studios and consumer electronics manufacturers, including HDR10 and DolbyVision™ technology, making them among the first to be compatible with all formats.

Unlike LCD displays where the LED backlight can only locally dim sections of the screen, each pixel on an OLED panel can switch on and off independently. As a result, OLED TVs render crisp, vibrant colors and rich shadow details, even when bright objects are directly next to deep, dark areas — unlike LCD TVs which have a halo effect from light bleeding.

Led by the dramatic new LG SIGNATURE models featured in the commercial, LG’s 2016 OLED TV lineup features four series with eight total models, each with LG’s new webOS 3.0 smart TV platform, featuring advanced new features that make finding and switching between LG’s expanded content options — including broadcast TV, streaming services and external devices – simple and fast.

For more information about LG home entertainment products, please visit http://www.lg.com/common.

LG Electronics: A CES 2016 standout with future-proof TV technology

On top of the bar-raising OLED, UHD and Smart TV line-up, LG proved in CES 2016 that its top-quality innovations are endless as it revealed the revolutionary 18” OLED TV that can be rolled up like a newspaper.

Global technology innovator LG Electronics wowed International Consumer Electronics (CES 2016) attendees with its future-proof innovations, which include three Smart TV technologies. CES has been the proving ground for innovators and breakthrough technologies for over 40 years, attracting thousands of inventors, developers and manufacturers of tech products, as well as investors, enthusiasts and journalists sniffing out the next big thing in the wide, wonderful world of consumer electronics.

To stand out among the competition, LG Electronics focused on what matters most today and the years to come: uniqueness, efficient design, intuitive technology and affordability. The core needs of its consumers—technology that enhances their lifestyles and experiences—remain at the heart of LG’s research, development and manufacturing activities.LG’s latest version of its OLED, UHD and Smart webOS 3.0 TV lines are evidence of the company’s pursuit of a consumer-centric direction.

Award-winning OLED technology

At last year’s CES, LG unveiled the curved and flat variants of its 4K OLED (organic light emitting diode) TV line, which featured deeper blacks, richer colors and four times the clarity and resolution of Full HD. Tech publications dubbed the OLED technology as the future of TV, as it uses never-before-seen self-lighting pixels that can turn on and off individually.

This year, LG announced an expansion in its groundbreaking OLED TV line, adding eight more models to its current roster. The LG G6 OLED line touts a remarkable “HDR Pro” technology that perfectly complements OLED’s displayof seamless black and “infinite”color contrasts. This allows LG’s OLED sets to replicate the screen’s brightness and contrast intelligently to display the color spectrum closer to reality as possible. This outstanding revelation on the LG G6 OLED new technology, more specifically with the 77-inch model heading the line-up, earned LG the 2016 CES Best of Innovations Award.

Perfect detail

The smallest details can distinguish a fad product from technology that can withstand fickle trends—and perfect details are what set LG’s SUPER UHD TV models apart from the rest of the pack at CES 2016.

SUPER UHD boasts of higher color reproduction rates (True Black Panel), picture-enhancing features (Contrast Maximizer), an alluring ULTRA Slim design and mind-blowing audio in collaboration with audio pioneer Harman/Kardon and the unique Magic Sound Tuning function, which automatically makes adjustments to tailor-fit sound quality to the viewer’s environment.

Enhanced versatility, UI for next-level entertainment

At the CES 2016, LG unveiled the webOS 3.0, the latest iteration of its acclaimed Smart TV platform. Building from the technology the company introduced in 2014, webOS 3.0 features the combination of consumer insight and LG’s tech breakthroughs for enhanced versatility, an improved user interface specifically designed for convenience and intuitive navigation, and a wealth of new features and content.

“We are excited about webOS 3.0, a major update since this advanced TV platform technology was first introduced in 2014,” said Brian Kwon, President and CEO at LG’s Home Entertainment Company. “The webOS story ofSimple Connection, Simple Switching and Simple Discoveryhas really connected with customers and illustrates very clearly our commitment to securing a leadership role in the Smart TV market with innovation and creativity.”

CES 2016 attendees experienced the new, unobtrusive webOS interface, which set the stage for the three magic smart features: Magic Zoom, Magic Mobile Connection and the improved Magic Remote. A new feature called Multi-View allows users to watch two screens—from different channels or input sources such as cable channel and Blu-Ray player—simultaneously.The new webOS 3.0 also brings in a whole new world of premium content through Channel Plus.

Alongside the cutting-edge innovations launched globally at CES 2016, LG recently announced that multinational Internet TV provider Netflix is already available in selected Smart TV models in the Philippines as part of its global rollout. LG was chosen as Netflix’s primary global business partner due to the superior picture quality and performance it lends to the Smart TV industry and Netflix viewing experience alike.

For more information, visit www.lg.com/ph; like LG Philippines’ Facebook page or follow @LGPhilippines on Twitter and Instagram.