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Friday, August 5, 2016

Unilab Foundation’s Play It Forward-On The Move builds resilience among children in Tacloban

The first batch of Play It Forward-On The Move facilitators in Tacloban City. 25 volunteers spent four days to become Play It Forward facilitators through the Training of Trainers workshop, held last July 26-29 at Ritz Tower De Leyte.


Twenty-five volunteers give the power of play to 100 children in four communities in Tacloban to help them build their resilience to face disasters.

For four days, volunteers shared their time and talent to become Play It Forward-On The Move play facilitators during a Training of Trainers seminar from July 26 to 29 in Tacloban City.

Play It Forward (PIF) is the therapeutic play intervention of Unilab Foundation. It is a science- and evidence-based program that employs the use of a play space and a curriculum to facilitate recovery among children in post-disaster areas.

Play It Forward-On The Move (PIF-OTM) was created as a mobile play kit for faster deployment to communities in need. Designed as a bag with a waterproof hood and cape, the kit contains traditional Filipino games and art materials, as well as activity books developed by the Ateneo Bulatao Center for Psychology Services to provide adaptive coping strategies and build resiliency among children in disaster-prone areas. The bag is designed in partnership with Taclob, a Tacloban City-based social enterprise that produces disaster-preparedness gear made by Typhoon Yolanda survivors themselves.

The volunteers who attended the PIF-OTM training came from all walks of life. There were young volunteers from Football for Life, who helped children heal from trauma through the power of sports. There were healers of physical ills, like the barangay nutrition and health officers. And there were those who had no background in providing psychosocial support at all, such as community leaders, parents, even a 70-year-old grandmother; survivors who had witnessed firsthand how calamities can paralyze children and plant seeds of fear in them, long after the storms have left.

After four days of dedicated training, these volunteers were equipped to provide the needed psychosocial support to children. They learned the basics of psychosocial support and went through therapeutic play modules themselves, in preparation of conducting sessions with children. Moreover, they learned how to conduct the training workshops, so that they could bring therapeutic play to other vulnerable areas in Tacloban City and in the country.

Building resilience among the children of Tacloban

A child enjoys playing with her sepak takraw.
This is part of the Play It Forward On The Move
mobile play kit
 
Tacloban City has always received a significant amount of rainfall, ranging from 1,853mm in 1998 to 4,768mm in 2011*.

One of the most devastating typhoons to ever hit Tacloban was Typhoon Yolanda (Haiyan) in 2013.

With Eastern Visayas geographically vulnerable to typhoons and the La Niňa phenomenon threatening to bring more rain, children stand to be the most affected.

Through the new PIF-OTM facilitators, 100 children were given access to therapeutic play. These kids, aged six to ten years old, came from relocation sites and poor communities in Tacloban City: GMA-Kapuso Foundation Village, Habitat for Humanity Village, Ridge View Park Village, and Barangay 70 Anibong. Barangay 70 Anibong was heavily devastated during Typhoon Yolanda, when huge cargo ships swept the shores and dismantled houses.

The children and the volunteer facilitators gathered together in a Play Day last July 30. The children learned how to express their feelings, how to seek help from their parents, and how to be in control when disaster strikes. They also heard the story of Ufie, a dog who survives many challenges, that they, too, can be heroes. During the Play Day, 17 Tacloban parents also underwent a parallel seminar, in order to reinforce the importance of play even in their homes.

The power of play

Experts have proven that children use play not only to cope with difficult emotions, but also as a way for them to accelerate healing and recovery from trauma. Unilab Foundation launched PIF in 2012 after Typhoon Sendong, to help children in post-disaster areas recover from trauma. It is a child-focused, community-based resiliency program that empowers local communities to provide their children with the necessary emotional and psychosocial support.

The first PIF play space in Brgy. Canitoan in Cagayan de Oro City was fully turned over to the community in 2016. From the physical play space, PIF developed mobile play spaces in several designs: one design features a backpack and a chair, while another contains both a bag and a cape. Both versions were designed to be able to provide a child with space to play under any circumstance. The backpack and chair design was pilot-tested to over 200 children from Tacloban who were relocated in Metro Manila, Navotas and Bulacan.

Unilab Foundation Executive Director Rhodora Palomar-Fresnedi asserts, “A healthier Philippines can only be achieved when every child is healthy, where every child has a sacred space to play, when every child can bravely face disasters and cope with it.”

Jomar reviews the UFIE activity book, part of the Play It Forward On The Move mobile play kit. The book is filled with activities that are designed to enable children to express their feelings.

You can be a hero

Resilience can’t be built overnight. That’s why Play It Forward takes on a holistic approach, involving the parents, community, and the local government.

With more than twenty typhoons entering the country every year, therapeutic play is even more important, and play champions are needed nationwide. If you are a parent, give your child at least an hour of play every day. If you are a teacher, incorporate play in your lessons. If you are part of an organization that can help make play happen, you can work with Unilab Foundation in building a healthier Philippines, one community, one child at a time.

Twenty-first century heroes don’t have capes, but they can give capes to children, true heroes who are capable of overcoming any disaster that comes their way.

For more information about Play It Forward-On The Move, contact Judy Santiago at 0917-531-6524, or email judy.santiago@unilabfoundation.org.

Saturday, February 27, 2016

Ginebra San Miguel reveals "Gindependence Day" plan

This month, Ginebra San Miguel, Inc. announced their plan to herald in the new gin culture, as they connect with a larger audience.

Dubbed as "Gindependence Day!," the brand is branching out to become more hip, fun, and upscale. GSMI will have different activities to push this new agenda.

With the flagship brand Ginebra San Miguel, they have readjusted it to target the younger market, after having championed the hardworking Filipino working class.

Case in point: they put this ad out last year:



Whilst retaining its "Ganado" concept, the brand this year highlights the young Overseas Filipino Worker and his family, including an upcoming tv commercial.

Are you part of the Gin Nation?

To spread the word about the "Ganado" spirit, GSMI will have the Gin Nation Roving Caravan among the different university events and food festivals, aiming to change how people to drink Ginebra San Miguel one location at the time. (Details and schedules of the Roving Caravan can be seen on their Facebook page)

The Gin Truck in the middle

One can taste five different mixes (Manila Sunrise, Blue Fizz, Mojito Slush, Sweet Lemony Martini, All Nighter) at the truck.

GINumanfest!

GSMI will also continue with their nationwide Ginumanfest concert series, which is going on for the past four summers. Top bands and performers will share their passion and the "Ganado sa Buhay" spirit.

With their involvement in the PBA, it is not surprising that they will also incorporate basketball in the campaign.

In this case, they are slated to conduct a 3-on-3 basketball competition across the different barangays for those over the age of 18. Qualifiers will take place starting on March 12. Details on this tournament will be on Facebook page.

Saturday, February 13, 2016

Unilab Foundation and Philippine Foundation for Science and Technology launch exhibit to address health literacy



Unilab Foundation, Inc. (ULF) has partnered with the Philippine Foundation for Science and Technology (PFST) to address the country’s health literacy gap through Health Science On the Go (HSOTG)–Traveling Science Centrum.

The intervention is a unique educational platform that stimulates curiosity through hands-on learning among students. It aims to be a meaningful and fun way to educate them on the health sciences, and develop a generation that is more equipped to live healthier lifestyles.



Interactive exhibits for health literacy

The US Centers for Disease Control defines health literacy as “the degree to which individuals have the capacity to obtain, process and understand basic health information and services needed to make appropriate health decisions.” 

In 2014, the Philippine College of Physicians reported a low health literacy rate among Filipinos. This gap is reflected in the Philippines’ top leading causes of morbidity and mortality, which feature mostly preventable infectious diseases such as respiratory infections, diarrhea and tuberculosis – diseases virtually eradicated in most developed countries.

In line with Unilab Foundation’s mission to build a healthier Philippines, HSOTG aims to promote and demonstrate how personal choices affect health. Its thirty-one (31) engaging and interactive exhibits are grouped into five (5) main clusters: physical fitness, nutrition, hygiene, public health and medicines. It will also feature popular interactive exhibits for general science.

The exhibits complement the K-12 competencies in Health and Science, in support of Department of Education’s Reformed Basic Education Curriculum.

Unilab Foundation Executive Director Rhodora Palomar-Fresnedi emphasizes the importance of this endeavor. “When we invest in the students’ learning through Health Science On the Go, we invest in the future of our country. We need to continue investing in knowledge and experience of the students because that would determine how far they will go in the future.”



Exhibit launch and highlights

In cooperation with the DOST Region IV-A and DepEd Rizal, HSOTG–Traveling Science Centrum launched its second run on January 25, 2016, at San Jose National High School, where it was open to visitors until February 12. From there, the exhibit will be housed at the Tomas Claudio Memorial Elementary School from February 15 to March 4, 2016.

The exhibit will cater to elementary and high school students from over thirty (30) districts in Rizal. Highlights of the exhibition include: Kelly, the Skeleton (skeletal movement); Dance to be Healthy (cardiovascular health); Platong Makulay for Healthy Eating (balanced diet and the food pyramid); Brush Your Teeth the Right Way (oral health care); What happens when you sleep? (stages and effects of sleep); Bacteria 101 (exponential growth of bacteria); How vaccines work in the body (immunization); Van de Graaff generator (hair-raising activity); What Are OTC Medicines? (over-the-counter medicine for common symptoms); and more.



A healthier Philippines, one student at a time

In September 2015, the HSOTG–Traveling Science Centrum was visited by over 6,000 students during its first run in Davao.

From January 25 to March 4, 2016, the exhibit aims to attract over 10,000 students and teachers from both public and private schools in the province. This “science beyond the classroom” approach encourages visitors to better understand and appreciate the value of health.

Palomar-Fresnedi shares, “Every person who was the aspiration to become healthy contributes to a healthier Philippines. Even if we do not have grand dreams or capabilities to make a different in whatever profession we have, we could still make a difference in the way we live. And the time starts now. That experience starts now.”

As Unilab Foundation and PFST join forces for this noble initiative, it is envisioned that every visitor be equipped with the right information, get involved in its dissemination, and become an active advocate in the creation of a healthy environment for future generations – contributing to a healthier and more health literate Philippines, one student at a time.

For more information, please visit www.unilabfoundation.org and www.science-centrum.ph.

Tuesday, February 9, 2016

Liam Neeson featured in LG's first Super Bowl commercial



LG Electronics (LG) showed its first-ever Super Bowl commercial, which features blockbuster actor Liam Neeson and its new LG SIGNATURE OLED TV. The commercial — father-son collaboration with Ridley Scott, executive producer, and Jake Scott, director — showcases LG’s commitment to bringing the future of television to consumers today.

The spot focused on how LG brings future-forward home entertainment innovations to consumers with its revolutionary OLED TV technology, centering on their newest flagship OLED TV, which delivers OLED technology’s superior picture quality with perfect blacks, unparalleled contrast and more colors on an elegant, stunningly slim glass panel. The unique Picture-on-Glass design aesthetic is only possible with OLED technology.



“It’s a dynamic short film,” said renowned director and the commercial’s executive producer, Sir Ridley Scott. “It’s about the race to be on the vanguard of innovation and to be able to create tomorrow’s technology.”

Neeson’s character is “the man from the future” and is tasked with releasing the future of television to the world for the masses to enjoy today, much like LG has continued to do through its pioneering innovation in the OLED TV category.

“My character is an enigmatic man from the future who has traveled back to the present day on a very important mission,” said Neeson. “He represents that inner appeal, that curiosity we have to find out about the future.”

“The objective was to create a world you’ve never seen before or a world that was unique and specific to the OLED,” said Jake Scott, who directed the LG commercial.

LG’s commercial draws upon the expertise and creativity of two Hollywood heavy-hitters, Ridley and Jake Scott, who aren’t just known for their award-winning films but also their acclaimed commercials. Each has already left their mark on the big game with previous successes including Ridley’s iconic 1984 commercial for Macintosh and Jake’s top performing ad, Budweiser’s Lost Dog.

Adding to his ever-growing resume of entertainment gold, this will be Neeson’s second Super Bowl commercial following his famous Clash of Clans spot from last season, which was named the most viewed Super Bowl ad on YouTube. Neeson and Ridley Scott last worked together in the action-packed 2005 film, Kingdom of Heaven, and the latest LG commercial is promising to be just as electric.

“Ridley and Jake are an amazing creative team,” said Neeson. “You know you’re in good hands.”

The award-winning LG SIGNATURE OLED TV, which was recently named Best TV Product by the Official Best of CES® 2016 Awards presented by Engadget, is defined not only by its amazing picture quality, but also its aesthetic design. With a sophisticated OLED panel featuring an impossibly thin depth (measuring about one-tenth of an inch) with a translucent glass back and a powerful, forward-facing sound bar speaker system, it is an outstanding feat of modern engineering and design.

“At first I was struck by its form. It’s just beautifully thin, clean and simple and elegant,” said Ridley Scott.



The flagship 77- and 65-inch class LG SIGNATURE OLED TVs feature exceptional contrast and color as well as 4K Ultra HD resolution and high dynamic range (HDR) capability. Certified as UHD Premium by the UHD Alliance, the series supports the industry-standard HDR formats established by the world’s leading broadcasters, film studios and consumer electronics manufacturers, including HDR10 and DolbyVision™ technology, making them among the first to be compatible with all formats.

Unlike LCD displays where the LED backlight can only locally dim sections of the screen, each pixel on an OLED panel can switch on and off independently. As a result, OLED TVs render crisp, vibrant colors and rich shadow details, even when bright objects are directly next to deep, dark areas — unlike LCD TVs which have a halo effect from light bleeding.

Led by the dramatic new LG SIGNATURE models featured in the commercial, LG’s 2016 OLED TV lineup features four series with eight total models, each with LG’s new webOS 3.0 smart TV platform, featuring advanced new features that make finding and switching between LG’s expanded content options — including broadcast TV, streaming services and external devices – simple and fast.

For more information about LG home entertainment products, please visit http://www.lg.com/common.

PLDT introduces game-changing broadband plan with mobile data sharing



The country's first data sharing feature by the PLDT HOME DSL Speedster Fam Plan strengthens family connections even further as it lets them share their most meaningful experiences even beyond the home.

Leading telecom and digital services provider PLDT has introduced the country’s first broadband plan that cuts across home and mobile broadband subscriptions with the launch of PLDT HOME DSL Speedster Fam Plan 1299.

Offering five times faster speeds of up to 10 megabits per second (Mbps), the Speedster Fam Plan has shareable monthly data allowance of 50 gigabytes (GB).

“To enjoy the Speedster Fam Plan’s data sharing feature, subscribers can get a Smart mobile line that comes with a free smart phone for an additional P299 per month or with a free iPhone for P799 per month,” said PLDT VP and HOME Marketing Director Gary Dujali. “Subscribers can share 6 GB of the 50 GB monthly data allocation to up to four mobile phone lines, which they can use even outside the home. Bundled with the Speedster Fam Plan, these are all conveniently billed under one subscription.”

“Internet today is not just about high-speed connectivity,” Dujali added. “More importantly, it’s about sharing and nurturing the connections that matter most in this digitally-driven world. This data sharing offer from PLDT HOME DSL, in partnership with Smart, is only the beginning of more game-changing innovations that we’ll be unveiling this year.”

Aside from giving subscribers access to an array of multimedia entertainment options from iflix, Fox and Netflix, the Speedster Fam Plan revolutionizes the way subscribers can share data. For instance, parents can share data with their children so they can book an Uber going home or check up on their kids while they’re out through video call. This feature can also be used to plan an impromptu dinner with the family or make travel plans with loved ones despite being away from each other.

The Speedster Fam Plan, which is powered by the PLDT Group’s robust and resilient fixed and wireless networks, will also allow subscribers to access and enjoy exclusive offers from PLDT HOME and Smart’s other digital lifestyle partners such as Zalora, foodpanda and Airbnb, whether at home or on mobile.

Just watch the clip below and check out pldthome.com






Monday, February 8, 2016

JolliSavers offering satisfying meals PhP50 and below


Stretching a small budget to fuel up for a long workday is a challenge, especially in those days just before the next paycheck comes in. But why settle for light, bland meals that leave you unsatisfied?

Enjoying your favorite breakfast, lunch, and merienda doesn’t have to mean spending more. With JolliSavers, you can satisfy your cravings for flavorful meals at any time of the day—for only P50 or less.



Sulit-sarap breakfast treats

With Jollibee’s Breakfast JolliSavers, a delicious breakfast is no longer out of one’s budget.

Go for the new Breakfast Shanghai (P50)! This lunchtime favorite gets a delicious twist that makes it ideal for a power breakfast. Three tasty shanghai rolls served with a steaming cup of garlic rice, a fried egg, and a serving of sweet-chili sauce make for an affordable, and delicious breakfast meal.

If you’re a big fan of the Yum Burger, you’ll definitely enjoy the new Breakfast Yum Burger (P45). The nation’s favorite langhap-sarap burger gets a breakfast makeover—100% pure beef patty, a layer of Jollibee’s special burger dressing, and a fried egg are sandwiched between soft buns—for a yummy treat on-the-go.

Rounding out the roster of Breakfast JolliSavers is the Bacon & Egg Pancake Sandwich (P50). A perfect combination of favorite breakfast flavors—two fluffy pancakes, a slice of cheese melting between crispy bacon strips and fried egg—this JolliSaver will definitely satisfy your craving for your all-time breakfast favorites.


Payday sarap all day, every day

Continue your sulit-sarap enjoyment throughout lunch and merienda with JolliSavers, a selection of Jollibee’s affordable bestsellers. You don’t have to excuse yourself from lunching out with officemates during petsa de peligro—Burger Steak (P50) makes for a completely delicious meal with a 100% pure beef patty, Jollibee’s signature mushroom gravy, and rice.

Jolly Spaghetti (P50), the meatiest, cheesiest spaghetti in town, is great for lunch or merienda, and is an excellent partner for Yum Burger (P30). For an alternative merienda treat, opt for the Jolly Hotdog (P50)— juicy hotdog nestled in a soft, warm bun, topped with a cheesy dressing, grated cheese, and tomato catsup.

From sun up to sun down, may sarap na pang-payday, sa presyong pang-everyday, only with Jollisavers! Breakfast JolliSavers are served every day from 7 to 11 AM, while JolliSavers are available the whole day. Both are also available for drive-thru and delivery transactions.

Wednesday, January 20, 2016

LG Electronics: A CES 2016 standout with future-proof TV technology


On top of the bar-raising OLED, UHD and Smart TV line-up, LG proved in CES 2016 that its top-quality innovations are endless as it revealed the revolutionary 18” OLED TV that can be rolled up like a newspaper.

Global technology innovator LG Electronics wowed International Consumer Electronics (CES 2016) attendees with its future-proof innovations, which include three Smart TV technologies. CES has been the proving ground for innovators and breakthrough technologies for over 40 years, attracting thousands of inventors, developers and manufacturers of tech products, as well as investors, enthusiasts and journalists sniffing out the next big thing in the wide, wonderful world of consumer electronics.

To stand out among the competition, LG Electronics focused on what matters most today and the years to come: uniqueness, efficient design, intuitive technology and affordability. The core needs of its consumers—technology that enhances their lifestyles and experiences—remain at the heart of LG’s research, development and manufacturing activities.LG’s latest version of its OLED, UHD and Smart webOS 3.0 TV lines are evidence of the company’s pursuit of a consumer-centric direction.



Award-winning OLED technology
At last year’s CES, LG unveiled the curved and flat variants of its 4K OLED (organic light emitting diode) TV line, which featured deeper blacks, richer colors and four times the clarity and resolution of Full HD. Tech publications dubbed the OLED technology as the future of TV, as it uses never-before-seen self-lighting pixels that can turn on and off individually.

This year, LG announced an expansion in its groundbreaking OLED TV line, adding eight more models to its current roster. The LG G6 OLED line touts a remarkable “HDR Pro” technology that perfectly complements OLED’s displayof seamless black and “infinite”color contrasts. This allows LG’s OLED sets to replicate the screen’s brightness and contrast intelligently to display the color spectrum closer to reality as possible. This outstanding revelation on the LG G6 OLED new technology, more specifically with the 77-inch model heading the line-up, earned LG the 2016 CES Best of Innovations Award.

Perfect detail
The smallest details can distinguish a fad product from technology that can withstand fickle trends—and perfect details are what set LG’s SUPER UHD TV models apart from the rest of the pack at CES 2016.

SUPER UHD boasts of higher color reproduction rates (True Black Panel), picture-enhancing features (Contrast Maximizer), an alluring ULTRA Slim design and mind-blowing audio in collaboration with audio pioneer Harman/Kardon and the unique Magic Sound Tuning function, which automatically makes adjustments to tailor-fit sound quality to the viewer’s environment.



Enhanced versatility, UI for next-level entertainment
At the CES 2016, LG unveiled the webOS 3.0, the latest iteration of its acclaimed Smart TV platform. Building from the technology the company introduced in 2014, webOS 3.0 features the combination of consumer insight and LG’s tech breakthroughs for enhanced versatility, an improved user interface specifically designed for convenience and intuitive navigation, and a wealth of new features and content.

We are excited about webOS 3.0, a major update since this advanced TV platform technology was first introduced in 2014,” said Brian Kwon, President and CEO at LG’s Home Entertainment Company. “The webOS story ofSimple Connection, Simple Switching and Simple Discoveryhas really connected with customers and illustrates very clearly our commitment to securing a leadership role in the Smart TV market with innovation and creativity.


CES 2016 attendees experienced the new, unobtrusive webOS interface, which set the stage for the three magic smart features: Magic Zoom, Magic Mobile Connection and the improved Magic Remote. A new feature called Multi-View allows users to watch two screens—from different channels or input sources such as cable channel and Blu-Ray player—simultaneously.The new webOS 3.0 also brings in a whole new world of premium content through Channel Plus.

Alongside the cutting-edge innovations launched globally at CES 2016, LG recently announced that multinational Internet TV provider Netflix is already available in selected Smart TV models in the Philippines as part of its global rollout. LG was chosen as Netflix’s primary global business partner due to the superior picture quality and performance it lends to the Smart TV industry and Netflix viewing experience alike.

For more information, visit www.lg.com/ph; like LG Philippines’ Facebook page or follow @LGPhilippines on Twitter and Instagram.

Thursday, December 24, 2015

PLDT HOME praises Pia Alonzo Wurtzbach

Pia Alonzo Wurtzbach
With the Philippines ending its 42-year drought in Miss Universe, PLDT HOME praises Pia Alonzo Wurtzbach's feat of claiming the 2015 Miss Universe crown this past Monday in Las Vegas.

The PLDT HOME DSL Ambassadress bested 80 other ladies to become the third Pinay to claim the crown, following Gloria Diaz in 1969 and Margie Moran in 1973.

PLDT VP and HOME Marketing Director Gary Dujali says, "We could not be any more proud of our own PLDT HOME DSL Ambassadress as she embarks on this new journey as Miss Universe 2015." He adds, "Pia has been with us throughout the year as we aggressively went around the country bringing the family-sized broadband connection of HOME DSL to more Filipino homes nationwide."

PLDT HOME DSL is the country’s number one broadband with over one million subscribers.  For more information, log on to www.pldthome.com

Wednesday, November 11, 2015

Special Price Promo for Brother devices extended

Discounted printers from Brother


Christmas comes early to those looking for top of the line multifunction centers for home or business use.

Brother International Philippines Corporation (Brother Philippines), a leader in home and business IT solutions, is giving  customers P500 off on prices of its latest Multi Function Center (MFC) series, the Refill Tank System with an ultra-high page yield of 6,000 (in black). The special price promo has been extended until December 31, 2015 at all Brother Authorized Dealers nationwide.

“Following its successful launch, our top of the line Refill Tank System is on a P500 price off until end of the year. This is our way of saying thank you to our customers for their support,” said Glenn Hocson, President of Brother Philippines.

One of the four models, Brother Refill Tank DCP-T500W
on a special price off until end of December 2015.
Included in the promo are the following models: DCP-T300, DCP-T500W, DCP-T700W, and MFC-T800W. These are 3 to 4-in-1 MFC units which can print, scan, copy and fax. Moreover, customers may avail of the 0% interest credit card installment plan along with the discount.

Apart from being the brand’s first refillable tank with cyan, magenta, yellow and black ink bottles, Brother Refill Tank System’s smart design allows ink refilling at an optimized 45-degree angle to minimize leakage and staining.

Purchase of Brother’s Refill Tank System is inclusive of a 1 Year Standard Warranty plus 1 Year Extended Warranty, or 30,000 pages that is supported by the Brother Philippines Customer Service Center.

Customers can call the Brother Helpdesk Hotline at 02-581-9898 or email helpdesk@brother.com.ph for inquiries. Follow Brother Philippines on Facebook, and @brotherphils at Twitter and Instagram for updates and other upcoming promos.

Friday, August 29, 2014

Max's #PusoToTheMax Cheer

Mamayang gabi, labing-dalawang atletang Filipino ay lalahok FIBA World Cup sa Seville. At sa papalapit na ang pagkakataong ito, gumawa ang mga kasamahan natin sa Max's ng isang ad. Di lang siya ordinaryong ad, kundi may pagka-instructional din.



Madali namang gawin yung mga galaw, di ba? Sana magamit natin sa mga laro ng Gilas Pilipinas. Di lang sa Spain, kundi pati sa Korea.

Tuesday, July 29, 2014

Max's launches Gilas Favortie Takeout Treat Promo


Max's Restaurant has positioned themselves squarely behind the SMART Gilas Pilipinas national basketball team.

One remembers those #PusoToTheMax billboards all across the metro, and of course, the "Dito" ad released over a month ago:



As part of their continued support, Max's recently launched the "Gilas Favorite Delivery Treat," which is one Max's fried chicken, with a free bottle of banana catsup as well as a limited-edition Gilas Pilipinas Eco Bag. You can have that combo sent to almost wherever for just PhP 299.

Just before the ill-fated "Last Home Stand," Max's invited some bloggers to partake of the three new dips alongside the "sarap-to-the-bones" Pinoy-style fried chicken as an appetizer to what would have been the main course of an event. Well, we know what happened at the SMART-Araneta Coliseum instead.

The new additional dips are the gravy dip (that some have said looks like one from Pancake House, which Max's took over and merged recently), chili sauce and Pinoy Sarsa (ala the fabled Mang Tomas at home)

 

In addition to tasting the new dips, they also revealed the winners of a couple of contests Max's had, with the reward being a chance to fly to Spain and watch Gilas play. Congratulations to winners Pauline Vislenio and Jennifer Tayag Dueñes who will both be witness to the FIBA World Cup festivities in Seville.

Tuesday, March 11, 2014

Cosmos to make Philippine debut this Wednesday


On March 12, the Filipino and other Asian viewers will be witnessing a new way at looking at the universe.

Fox, as well as the National Geographic Channel, will be premiering the highly anticipated and groundbreaking series, Cosmos: A Space-Time Odyssey, at 10pm this Wednesday.

An update on the award-winning 80s landmark series Cosmos: A Personal Voyage, Cosmos illustrates how humans developed their concept of the laws of nature and its place in the universe. The first episode, which Fox and NatGeo held a private screening last Friday, expounds on that, leaving me very impressed.

The updated Cosmos reimagined classic quirks like the Cosmic Calendar and the Ship of the Imagination from the original series, hosted by the legendary Carl Sagan. It also integrates new styles of storytelling with things that were not existent back in the day, with the addition of CGI and other visual effects.

Family Guy creator Seth MacFarlane spearheaded the project, with the help of Sagan's collaborators for the original series, Ann Druyan and Steven Soter. In this way, Cosmos remains true to what Sagan's vision with in the original while allowing the viewer to see new insights about their universe.

Hosting the series is author and astrophysicst Neil DeGrasse Tyson, who shared his relationship with Sagan during the first episode.

Thursday, April 18, 2013

The 7-11 Gulp Election Campaign returns



Back in 2010, 7-Eleven (locally licensed by Philippine Seven Corporation) launched its local 7-Election campaign, an unofficial and unscientific poll to determine which presidential candidate does its customers prefer, through the use of specially marked Gulp® cups. Noynoy Aquino netted 38% in the Gulp ballot, while he actually garned 39% in the COMELEC count.

This year, 7-Eleven is bringing back its award-winning 7-Election campaign for the 2013 Senatorial elections. Customers can pick which senatorial coalition they prefer, from the yellow of Team PNoy, to the orange of the UNA, to the white of the independent candidates. For one 16oz Gulp® purchase, one vote will be awarded to which color they selected. In case a customer picked the white option, they can specifically selection which independent group they are backing by picking which barcode to have scanned in making the purchase.

With all 7-Eleven stores able to track the sales of the cups, 7-Eleven will be able to provide updates on which coalition the paying public prefers. Updates in the leaderboard are conducted weekly and will be posted on all the stores. They also will post these on their website, through social media (you can monitor with the #7Election hashtag), and at selected billboards across Metro Manila, with the last tally to be announced on May 7.

A new wrinkle to their campaign is their online vote. You can go to the website and pick your candidate/s. You can also share whom you voted online. Like in the actual election, you can only vote once, essentially inculcating the user of the value of the ballot.

Friday, December 28, 2012

The 2012 MMFF Awards Winners



LIST OF WINNERS.

Best Actress – Nora Aunor (Thy Womb)
Best Actor – Dingdong Dantes (One More Try)
Best Picture – One More Try
2nd Best Picture - El Presidente
3rd Best Picture - Sisterakas
Gatpuno Antonio Villegas Cultural Award - Thy Womb
Best Director - Brillante Mendoza (Thy Womb)
Best Supporting Actress – Wilma Doesn’t (Sisterakas)
Best Supporting Actor - Cesar Montano (El Presidente)
Best Screenplay - Anna Karenina Ranos (One More Try)
Best Original Story - Henry Burgos (Thy Womb)
Gender Sensitive Award - Thy Womb
First Fernando Poe Jr. Memorial Awards of Excellence - One More Try
Best Editing – Vito Cahilig (One More Try)
Best Cinematography - Odyssey Flores (Thy Womb)
Best Production Design – Brillante Mendoza (Thy Womb)
Best Visual Effects - Shake Rattle & Roll 14
Best Make-up – El Presidente
Best Theme Song - "El Presidente" by Apl.de.Ap (El Presidente)
Best Musical Score - Jesse Lazaten (El Presidente)
Best Sound - Albert Michael Idioma (El Presidente) 

New Wave Category

Best Picture - The Grave Bandits
Jury Prize - Ad Ignorantiam
Best Director - Tyron Acierto (The Grave Bandits)
Best Actress - Liza Diño (In Nomine Matris)
Best Actor - Allan Paule (Gayak)
Gender Sensitive Award - In Nomine Matris
Student Short Film - (Manibela) 

Special Awards:

Female Star of the Night - Nora Aunor
Male Star of the Night - Erap Estrada
SMDC Five Star Male and Female Celebrity of the Night – Zanjoe Marudo and Bianca King

Monday, November 19, 2012

Platform returns


It's back to rock your style.

Friday, November 2, 2012

Refuel & Re-Energize with Milo R2

Nestlé Philippines recently launched their newest product under the MILO® banner, the MILO® R2.

MILO® R2 is a complete mix of MILO®, milk and sugar. Each delicious glass REFUELS + RE-ENERGIZES (thus the name R2) because of a special blend of carbohydrates called PROTOMALT®, which helps regain lost energy efficiently.

MILO® R2 is a perfect drink for adults in maintaining their work-life balance, as it will help them efficiently regain and sustain energy lost from their different errands and busy schedules

You can already have your taste of MILO® R2, as it is now available at your nearest supermarkets and convenience stores.
For more details on the MILO® R2, you can check MILO®'s Facebook page at https://www.facebook.com/milo.ph and follow us their Twitter account, @MiloPH.

Thursday, October 18, 2012

Sexy Saves Boracay


We all know about Axe, the iconic male fragrance brand known for sexy, over-the-top TV commercials and wild publicity stunts, like the Axe Anarchy Raid. Yup, the cops-and-robbers game that YouTube celebrity Ashley Rivera a.k.a Petra Mahalimuyak won with Eric Losloso earlier this year.



Axe Philippines once again has a new project in line with Axe Anarchy, this time it's different, but it's still sexy as we know it.

This is Sexy Saves Boracay.

As you would know already, this involves the island paradise of Boracay, where tourists have flocked to enjoy its beaches and experience the vibe. It is about preserving and promoting the tourist haven for future generations. According to Axe Philippines Brand Manager Gem Laforteza, “It’s one of the most beautiful places in the World.  We want to get more young people to care about Boracay by making this a cool and sexy cause to support,”

“Boracay is all about being young and having fun.  And that’s exactly what the Axe brand is: young, fun, and sexy.  That’s why we love this cause,” says the Axe team.  Well, the Axe Girls will definitely be a big help in getting the support of guys everywhere.

In conjunction with the campaign, Axe Philippines will be conducting a fundraiser on October 27 at the Aseana Grounds in Pasay City. What kind of fund-raiser? A car wash featuring the lovely Axe Girls. In Bikinis. For a 500-peso donation, the Axe Girls would be making sure your car looks like it came fresh from the dealership. Proceeds from the event will be matched by Axe Philippines and the amount will be used to fund a Boracay clean-up. How does the car wash work? They did this a couple of weeks ago at the Fort:



Also, a lucky guy and gal will have the chance and opportunity to represent the Philippines as Axe's country brand ambassadors in a private island in the nation of Belize to celebrate the success of the Axe Anarchy fragrance.

For more details, check out www.sexysavesboracay.com or the Axe Facebook page at www.facebook.com/AxePhilippines. You may also tweet Axe Philippines at www.twitter.com/axephilippines.

Tuesday, August 28, 2012

Tuesday, July 24, 2012

goodles' World Lasagna Day promotion


goodles is throwing a special treat for all Seven Layer Lasagna lovers. In celebration of World Lasagna Day this July 29, goodles is throwing a treat to all lasagna lovers. From July 27-29 at goodles Robinsons Galleria and July 27-30 at goodles University Mall (closed on Sunday), customers are in for a special treat. goodles Basic Meat Seven Layer Lasagna is on a special promotion of buy 1 and get the 2nd tub at only P99! We encourage customers to avail of this special once in a year promotion as we share the love of lasagna to everyone.



Also, a special contest will run for our Facebook and twitter fans until July 30th. Simply guess how many ingredients goes into making our Basic Meat Seven Layer Lasagna creation and you will win P1,000 in GCs. We encourage everyone to like our Facebook page (www.facebook.com/ilovegoodles) or follow @ilovegoodles on Twitter to get the complete details.

Friday, June 29, 2012

June 30 Social Media Day Tweetup


Here is the press release from Mashable (comments in parenthesis, mine):

We’re thrilled to celebrate Mashable’s third annual Social Media Day! We launched the event in 2010 as a way to recognize the digital revolution happening right before our eyes. We invite you to join fellow social media enthusiasts by hosting or attending a Social Media Day Meetup in your area.

Visit our Social Media Day website for resources and more information: http://mashable.com/smday
#SocialMediaCapital

On June 30, the Philippines joins the world, for the very first time, in marking Social Media Day, with a big event planned right at the heart of Makati City. (Similar events are planned all across the archipelago)

Filipino Twitterati, bloggers, advocates, practitioners from media, business, government are expected to grace that day’s celebration of creativity, community and conversation that has pushed individuals, companies and organizations, and the nation many steps forward and ahead of the rest of the world.

The event is being organized by the community of netizens behind TweetUp Manila and the first Twestival Manila, and whose work and passions have brought them together both online and offline.

There is much reason to celebrate social media in the Philippines: its creation of new careers and new opportunities, the awesome efforts to use new tools for helping during and after disasters such as Ondoy and Sendong, the new space for media, politics and expression, citizen journalism and cutting-edge, content-rich multimedia practice, and industry going digital to reach and affect more people whether thru marketing, PR or advertising.

Follow @TweetupMNL for details!
Our official Facebook page: facebook.com/TweetupManila
Our blog: TweetupManila.tumblr.com

Don’t forget to Sign up here.